Ashish Kumar Rathore is an Assistant Professor of Information Management at IMI New Delhi. He has three years of academic work experience as an Assistant Professor at Great Lakes Institute of Management, Chennai and T A Pai Management Institute, Manipal. He received his Ph.D. in Information Systems from the Department of Management Studies, Indian Institute of Technology Delhi, and his M.Tech (Product Design & Development) & B.Tech in Mechanical Engineering. With the popularization of social media, he developed his interests in social media, social media analytics, business analytics, big data analytics, data-mining techniques, deep learning, and emerging technologies such as blockchain and IoT. He is currently engaged in a variety of research projects focusing on extracting users’ insights (preferences and sentiments) from social media. He has published a few research papers in well-reputed journals and international conference proceedings.