Astha Sanjeev Gupta has completed Fellow Programme in Management from Management Development Institute, Gurgaon, India, in 2022. Her thesis was titled “Psychological Mechanisms Behind Behavioural Spillover in Consumer Choice of Multiple Health Behaviours”.

She has experience in teaching marketing subjects such as multichannel customer management (MCM), business research methods (BRM), consumer behavior, customer relationship management (CRM), product and brand management (P&BM), service marketing (SM), and international marketing (IM). Her last work engagement was with Soil School of Business Design (SOBD), Manesar. She worked as assistant professor (marketing) there.